Case Study

Pure Ely

Pure Ely is a Premium Hair and Beauty salon based in Ely, Cambridgeshire. Pure are the leading salon in Ely, they needed a new website that reflected their success and the premium experience they guarantee to every one of their clients. We designed and built them a completely custom experience using modern design and the latest technology and the results speak for themselves.

Cheryl Bailey Pure Ely

Volley Digital have shown us how a website should be! It’s so professional, looks amazing and does everything we needed it too and more! The support they provide us is second to none. Very quick in responding to changes we would like. We have had amazing advice on behind the scenes marketing and reporting for the business. Highly recommend the Volley Digital team. Thank you so much.

Goals of the project

We needed to create a website that showcased the prestige of the salon and the quality of their service. We wanted to create the same luxury experience the client would get when walking into a Pure Ely Salon. We also wanted to boost the website rankings onto the first page of search engines like google. The goal was to rank all of their main key services onto the first page within the first 3 months of the launch.


We created a completely custom website that was packed with slick animations, styles and images. We recreate the luxury experience that the clients get when they walk into the salon. We broke down all of the services and gave them their own dedicated pages so we could better target them in search rankings. We create high quality content to help rank and optimised the site for fast page speeds. This was enough to boost the rankings enough to see great results for the targeted keywords.



New Visitors

Over the first three months of the initial launch we saw a 1000% increase on traffic to the website site


Online Sales Increased

Since the launch of the website online sales have over triple. Covering the costs and already generation profit.


Online Engagement Increased

Due to the increased traffic there has been a big increase in social media activity, allowing to generate more brand awareness.

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